ComboApp

  AI marketing encompasses a wide array of digital marketing strategies utilizing machine learning to create content, analyze data, automate tasks, and optimize efforts across various domains. In essence, AI marketing tools consist of computer software capable of collecting, analyzing, and interpreting data without human intervention. Despite being labeled "artificial intelligence," current AI forms do not engage in genuine "thinking." Some employ language models like NLP (Natural Language Processing) and LLM (Large Language Model) to interact with humans through chatbots, while other machine learning AI types analyze extensive datasets, utilizing pattern recognition to produce insights relevant to questions or tasks. AI marketing is frequently employed to expedite data processing, such as in digital marketing analytics , allowing companies to identify the most effective strategies and optimize them. Additionally, AI helps manage tasks that would typically require ...

WordPress is a widely used content management system (CMS) that allows users to create comprehensive and visually dynamic websites. It is the most popular open-source platform for building websites, and for good reason. However, simply building a WordPress website is not enough to ensure that it will lead to true business results. To achieve that, you need to adhere to trusted best practices that focus on converting website visitors into customers. Whether you choose to create a WordPress website by coding or use a WP site builder like Elementor, you need to address and implement the following best practices to make your website high-converting . First, perfect the art of engaging-but-non-intrusive pop-ups. You do not want to leverage an average pop-up builder and have it trigger as soon as people visit your WordPress website. This will likely disrupt the user experience and end up costing you revenue. Instead, use a customizable pop-up builder with a wide range of configurable trigger...

  ECommerce Seo is the process of optimizing your website content by integrating the right keywords in your titles, descriptions, articles and even images. You can expand your business with SEO for eCommerce, but you'll need a solid keyword plan for that. Finding important words, phrases, and even questions that people ask when searching for information or products online is known as keyword research. It is critical to comprehend the keyword phrases that clients employ before starting any SEO strategy. Then, you may use these terms to raise your website's exposure in search results for particular topics. Leveraging their preferred phrases and dialect, you may speak directly to your target market by using eCommerce SEO keywords. Your blog posts, product pages, and landing pages will rank higher in search results for pertinent searches if you use these phrases to enrich your content. The most effective ways to find the best eCommerce SEO keywords can be divided into two categor...

  Metaverse is a term we're hearing more regularly, and it's usually accompanied by discussions about how it will affect our lives. But, in many cases, we don't have a clear understanding of how it will do so, or, more crucially, how technology will transform the way we do business. Shopping in the metaverse will open up new avenues for e-commerce success, and the purpose of this article is to tell you a little about financial strategy on how to make money in the metaverse so that you can discover a road to that success. Second Life was one of the most well-known platforms allowing users to earn from their creations by selling them to other users. Users can design and sell products in this 3D world for a digital currency that can be converted into real money. Big brands and entertainers got in on the act, selling and promoting their projects and commodities in this early functioning version of a metaverse, which was less of a game and more of a living virtual environment...

 The process of collecting links from other websites is known as link building. This technique improves your search ranking and increases visitors to your website. On the internet, links serve as a method of communication. The higher your site ranks, the more high-quality links it receives. Backlinks are another term for inbound links. Obtaining a backlink can be a time-consuming and labor-intensive procedure. However, it is required for a successful SEO strategy. Backlinks will assist your site obtain support much faster, even if you build a great website, create website optimization and execute all other SEO checklist requirements. Advertisements for link building have followed both natural and unnatural ways. Sites gain a slow but constant inflow of links into their web pages as a result of effective link building. Let's have a closer look at the ways that can help you promote your website: 1. Blogging.By launching a blog, you can build an online platform for providing ne...

  The development of digital marketing analytics has come a long way in the last few decades. It's a fast-paced field at the vanguard of technology advancements that's seen tremendous expansion in tandem with the digital environment in which it operates. Dashboards that are static are being phased out in favor of dashboards that are dynamic and informative. What were once spreadsheets are now enhanced reports with live data that are updated in real-time. Self-service analytics has taken off, allowing anyone to use complex solutions without the need for extensive training. So what is digital analytics? Digital analytics can reveal much more than the number of visitors to your website . It can show you how their interactions flow across all digital channels where your business is active. It may show you where your leads congregate and how they go through the sales funnel. It can also determine what motivates them to stay and what motivates them to go. Data analytics for dig...

  A full-service agency takes care of all aspects of your digital marketing requirements. The staff of the marketing company has the resources to assist you create the most effective campaigns, from the first planning stages to putting plans into action and analyzing their performance. You can use all of their services or only the ones you require; they can either augment or replace your existing marketing department. It's entirely up to you how you use a full-service digital agency. The main services which full service digital marketing agency, like ComboApp , provides are: web and mobile development and design, SEO and SMM services, docial media management, social media and digital advertising , qualitative research, etc. The commonality of all these services is that they drive conversion. And, conversion means money in your pocket. Because the digital marketing landscape is continuously evolving, employing a full-service digital marketing firm is a scalable solution that al...

  In the realm of digital marketing, video marketing is gaining center stage. Online films can do so much more than assist marketers raise brand recognition, whether they're for e-commerce or healthcare companies. Those interesting, dynamic pieces of content may also be used to generate leads. Let's talk about the best tips on how to benefit from video marketing. 1. Use gated videos. Gating your videos means that you only make the content fully accessible for people who submit their names, email addresses, etc. This may be accomplished by overlaying a form in front of the video or putting a form in front of the video asking for contact information. Gated films are popular since they give material to prospects immediately and reduce the amount of effort they must put in. 2. Choose the right video type and style. It is understandable that you may use entertaining, informal video formats like explainer videos to appeal to younger prospects. Meanwhile, if you're trying to re...

  Everyone should realize that developing the application is only a small element of a much larger process. To put your app on the fast track to success, you'll need to develop a comprehensive marketing strategy and begin putting it into action even before it's released. One of the first questions you'll have to answer is if your app needs a website and, if so, how to promote it effectively. The website or landing page for your mobile app is an important marketing tool that will help drive traffic to your app. App store traffic isn't enough; you'll need a strategy that discovers potential customers wherever they are. A mobile app website offers a number of benefits that will put you ahead of your competitors that do not have a website or landing page, including: * the ability to publish thematic content on your mobile app website’s blog * the app description length on both the iOS App Store and Google Play is limited to only 4,000 characters ASO is a series of optim...

Digital transformation consultants help their clients adapt their products to digital assets and provide a unique strategy to help increase a company’s efficiency, competitiveness, accessibility for end users in the digital ecosphere. Digital transformation consulting helps solve problems like resistance to change by existing employees, a general lack of strategy, limited budgets and so on. Digital transformation is the process of using digital assets to improve upon business procedures, culture, experience of the customers. There are 4 types of digital transformation trends: 1. Business process - how your company or organization runs internally and externally. It involves leveraginf innovation and novel solutions to solve problems that have in the past been solved person-to person. 2. Business model - how you can change the structure of your business to leverage the digital workspace and create more features for both employees and customers. 3. Domain - understanding 5 domains which ...

If you know the tips that are listed below, you'll be able to create an app that users actually want to use and feel connected to. 1. Keep it simple. It's easy to attempt too much and achieve too little, when designing an app. Of course, it's better to keep things simple. But that doesn't mean that your design needs to be basic and boring. Even a simple design can be eye-catching, but it should always keep users focused instead of distracting them with bells and whistles that serve no purpose other than to provide some eye-candy. 2. Don't reinvent the wheel. There’s a good reason why so many of the most downloaded apps in the world look and feel similar: users don’t like it when mobile app designers reinvent the wheel just for the sake of reinventing the wheel. If they tap a familiar button or perform a common gesture, they expect a certain thing to happen, and it’s your job to meet this expectation—not subvert it. 3. Embrace iterative design. With iterative d...

The demands for mobile apps never end. There are many different types of mobile apps and many different ways to develop them, that's why it's hard to say at once how much does it cost to create an app. Experts predict that the number of mobile users will reach 7 billion by the end of 2020. The global growth in mobile use is an enormous opportunity for organizations that would like to engage new customers and deepen their relationships with existing ones. Leading mobile app development companies are just the tip of the iceberg that is the development industry. Most apps are developed by smaller agencies, some of which have employees dispersed across many sites around the world. According to research from GoodFirms, agencies charge, on average, between $40,000 to $60,000 for a simple application and between $61,000 and $69,000 for a medium complexity application. It's also possible to develop an app for just a few thousand dollars, but only if you choose an agency in your...

Take a closer look at the most effective PPC advertising strategies that will help you maximize the impact of your ads and get ahead of your competition. 1. Optimize for mobile devices. According to MarketingLand, mobile advertising now represents around 70 percent of all digital ad spending in the United States, and 71 percent of marketers believe mobile marketing is core to their business. Mobile users tend to use different keywords than desktop users, so do your research and don’t be afraid to experiment with different keyword combinations and phrases. 2. Use SEO tools to optimize your paid search strategy. Using SEO tools is absolutely paramount for running a successful paid search campaign. One of such tools we can recommend is Keywords Explorer by Ahrefs. 3. Make your PPC ads irresistible. To make this happen, you need to make them resonate with your target audience. First, make sure that your ads are relevant, which means that they align with their respec...

When you type a query into Google, you receive a lot of results sorted by their relevance, and it's only your choice to open this or that website. That's not how voice search works. In this case, the answer to your query is automatically pulled from the featured snippet, which is a special box that sits above all other search results and contains a concise, direct answer to the user’s query. While normal search results are selected based on ranking factors such as domain age, keywords, content length, page loading speed, image optimization, content recency, link quality, grammar and spelling, and hundreds of others, the featured snippet is selected chiefly based on its ability to completely answer the user’s query. Businesses that embrace voice search marketing and optimize their website content can skip straight to the first place in search results, earning them guaranteed visitors who most likely won’t bother checking other sites. If you're wondering how to optimize...

Education marketing is a type of marketing that promote svaluable educational content and helps institutions and people take advantage of it. Educational content varies from courses to books and software. The education sector has been experiencing a massive boom thanks to the numerous opportunities created by the internet and modern technologies. Education marketing’s purpose is to implement various marketing strategies to promote valuable educational content. And it is often the only way for new educational content to reach students and gain traction. Best education marketing strategies in 2020: 1. Use social media platform to connect with your audience. If you provide engaging content, you can establish meaningful connections with your target audience regardless of which social media platform you choose. 2. Include digital advertising in your marketing budget. Some of the most commonly used digital advertising channels in 2020 include search engine advertising, social m...

Every year, 30,000 new products are introduced to the market, and 95 percent of them fail. The comprehensive product marketing strategy is inevitable for successful product launch. 1. In-Depth Market Research . Most companies never bother to validate their business ideas, study their competitors, or even identify target audiences before until they spend millions of dollars trying to figure out how to market a product that nobody wants. Business owners dismiss developing product marketing strategy thinking that it's not important and arguing that Steve Jobs never bothered with market research so why should they. Though they don't realize that Steve Jobs launched many failure products before he reached success. So the good product development strategy always begins with in-depth market research and product validation. 2. Marketing is the next step of product development. It is always far easier if it has been developed with the target market in mind. 3.  Optimizin...