Best Voice Search SEO Strategies

When you type a query into Google, you receive a lot of results sorted by their relevance, and it's only your choice to open this or that website. That's not how voice search works. In this case, the answer to your query is automatically pulled from the featured snippet, which is a special box that sits above all other search results and contains a concise, direct answer to the user’s query. While normal search results are selected based on ranking factors such as domain age, keywords, content length, page loading speed, image optimization, content recency, link quality, grammar and spelling, and hundreds of others, the featured snippet is selected chiefly based on its ability to completely answer the user’s query. Businesses that embrace voice search marketing and optimize their website content can skip straight to the first place in search results, earning them guaranteed visitors who most likely won’t bother checking other sites.

If you're wondering how to optimize for voice search, here are some tips for you:

1. Answer commonly asked questions. Multiple surveys have discovered that people who use voice commands feel like they’re talking to a friend. They’re much more likely to use natural language and ask longer questions. You can even create a dedicated FAQ page with multiple questions and answers. Just make sure to focus on conversational, long-tail keyword phrases because most voice queries involve the use of natural language.

2. Make your website faster. If you don’t have a mobile-friendly website at the moment, and you’re determined to fix this issue, remember that it’s always better to start from the ground up instead of hosting a separate version of your website for mobile devices. A single responsive website will always be easier and cheaper to maintain instead of two versions of the same site.

3. Embrace structured data. Voice search engines work hard to understand the content of web pages and select the most relevant information. You can make this difficult job easier for them by adding structured data code to your HTML markup. Structured data makes it possible for search engines to create rich snippets, which are known to receive a lot more clicks than regular top results.

Look for more information on this topic on our website.

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