Paid Search Marketing Strategies

Take a closer look at the most effective PPC advertising strategies that will help you maximize the impact of your ads and get ahead of your competition.
1. Optimize for mobile devices. According to MarketingLand, mobile advertising now represents around 70 percent of all digital ad spending in the United States, and 71 percent of marketers believe mobile marketing is core to their business. Mobile users tend to use different keywords than desktop users, so do your research and don’t be afraid to experiment with different keyword combinations and phrases.
2. Use SEO tools to optimize your paid search strategy. Using SEO tools is absolutely paramount for running a successful paid search campaign. One of such tools we can recommend is Keywords Explorer by Ahrefs.
3. Make your PPC ads irresistible. To make this happen, you need to make them resonate with your target audience. First, make sure that your ads are relevant, which means that they align with their respective keywords and landing pages. Your headline should convey your message in just a few words and instantly grab attention.
4. Voice search preparation. Voice search queries tend to be more conversational than regular search queries, and their length is typically over 5 or 6 words. They correspond to the main question asking words and are highly localized. When creating a voice search campaign, keep the main question asking words in mind and use them to hyper-target people trying to find. If you haven’t done so yet, create relevant and contextual landing pages and don’t forget to test their mobile performance because most voice searches come from smartphones.

You can find more paid search marketing strategies on the website.

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