ComboApp

  When a company wants to expand its marketing activities quickly, it may need the help of an experienced marketing executive. A fractional CMO (Chief Marketing Officer) or CMO consultant is an outsourced marketing executive who works part-time on a "for hire" or retainer basis. With CMO you get the expertise of a senior level marketing professional, but without the cost of having a full time executive in the position.  Fractional executives become more and more popular, that is why it is important to know what they actually do. In a company's marketing department, fractional CMOs are employed to take on the job of senior leadership. They look at present marketing expenditures, plans, branding, sales goals, competition, and expansion goals. They design a marketing roadmap for the company based on this knowledge and then guide the company down this marketing path. A fractional CMO will come in and interview your leadership and marketing teams to get a sense of where the fi