ComboApp

  The development of digital marketing analytics has come a long way in the last few decades. It's a fast-paced field at the vanguard of technology advancements that's seen tremendous expansion in tandem with the digital environment in which it operates. Dashboards that are static are being phased out in favor of dashboards that are dynamic and informative. What were once spreadsheets are now enhanced reports with live data that are updated in real-time. Self-service analytics has taken off, allowing anyone to use complex solutions without the need for extensive training. So what is digital analytics? Digital analytics can reveal much more than the number of visitors to your website . It can show you how their interactions flow across all digital channels where your business is active. It may show you where your leads congregate and how they go through the sales funnel. It can also determine what motivates them to stay and what motivates them to go. Data analytics for digital m