Mobile App SEO vs ASO: Does My App Need a Website?

 

Everyone should realize that developing the application is only a small element of a much larger process. To put your app on the fast track to success, you'll need to develop a comprehensive marketing strategy and begin putting it into action even before it's released. One of the first questions you'll have to answer is if your app needs a website and, if so, how to promote it effectively. The website or landing page for your mobile app is an important marketing tool that will help drive traffic to your app. App store traffic isn't enough; you'll need a strategy that discovers potential customers wherever they are. A mobile app website offers a number of benefits that will put you ahead of your competitors that do not have a website or landing page, including:

* the ability to publish thematic content on your mobile app website’s blog

* the app description length on both the iOS App Store and Google Play is limited to only 4,000 characters

ASO is a series of optimizations that are used to increase the visibility of apps in the search results of app stores. In essence, it is a form of app store SEO. It is a very complex process which consists of:

1. Selection of keywords. The appropriate keywords can assist potential customers locate your app in their preferred app store's search results.

2. Optimized app name and description. When it comes to the name of your app, you must strike a fine balance. To begin, your application name should be intriguing, distinct, and simple to remember. Because most people don't read past the first four lines of a description, the most crucial information about your application should be in the first four lines.

3. App icon, screenshots, and videos.

4. User reviews and ratings. A user's decision to download an app is influenced by feedback from other users as well as the app's average rating. Potential consumers are more likely to install a higher rated product from a competitor if the average app rating is below 3 and the reviews are primarily negative.

5. Localization.

Check out the full article for more information. 

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