How To Develop A Successful Product And Why You Need Pre-Launch Marketing

Every year, 30,000 new products are introduced to the market, and 95 percent of them fail. The comprehensive product marketing strategy is inevitable for successful product launch.

1. In-Depth Market Research. Most companies never bother to validate their business ideas, study their competitors, or even identify target audiences before until they spend millions of dollars trying to figure out how to market a product that nobody wants. Business owners dismiss developing product marketing strategy thinking that it's not important and arguing that Steve Jobs never bothered with market research so why should they. Though they don't realize that Steve Jobs launched many failure products before he reached success. So the good product development strategy always begins with in-depth market research and product validation.

2. Marketing is the next step of product development. It is always far easier if it has been developed with the target market in mind.

3. Optimizing Before Launch with Focus Group Testing. During the early stages of product development, focus group testing is best performed as businesses attempt to develop their marketing plan and refine their products before release. Focus group research helps to decide how to sell a new product and create as much consumer interest as possible.

4. Creating Success with Pre-Launch Marketing. This part includes different steps: creating a landing page, content strategy, link building and SEO strategy.

5. Marketing Feedback Loop. Feedback loops can also be integrated into product development and marketing, allowing companies to continually optimize their products by collecting and analyzing user feedback after release. Companies must actively ask customers to leave feedback because that’s the only way how to get enough information.

If you need more tips how to market your product you can read about it here.