What is B2B Marketing?
In the simplest words, B2B marketing is the business process of creating relayionships with other companies in order to sell them the products or services. Business to business marketing are constantly evolving and maintain their relevance and effectiveness. It's important to keep up with them and take advantage of the latest tolls because this way you can capture the most lucrative business opportunities and achieve all the goals. In the past, B2B marketing was happening fact-to-face. Companies employed teams of sales agents, who had to arrange meetings with the owners of other companies and try to turn them into paying customers. Today, most B2B digital marketing activities take place online, and they include B2B social media marketing, B2B web marketing, B2B content marketing, and others. Business to business marketing and business to consumer marketing have the same goal—sell products or services—and they rely on similar techniques and principles. The biggest difference