ComboApp

Financial services marketing is the action or business of promoting financial services to attract more customers and reinforce relationships with existing ones. The financial industry has always played a major role in the global economy. And in the past, various financial companies had almost no reason to worry about the competition because they offered to the same customers more or less the same services. The new players integrate technology into traditional financial services, changing the rules of the game by redefining product and service delivery. And nowadays costumers want only financial services that speak directly to their needs in a way that they are ready to hear. Here is the list of some popular financial services marketing practices: 1. Leverage influencers. Social media influencers can be extremely effective when it comes to targeting younger people, who are generally more inclined to listen to their peers than brands. Only 24 percent of millennials claim to have a