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Take a closer look at the most effective PPC advertising strategies that will help you maximize the impact of your ads and get ahead of your competition. 1. Optimize for mobile devices. According to MarketingLand, mobile advertising now represents around 70 percent of all digital ad spending in the United States, and 71 percent of marketers believe mobile marketing is core to their business. Mobile users tend to use different keywords than desktop users, so do your research and don’t be afraid to experiment with different keyword combinations and phrases. 2. Use SEO tools to optimize your paid search strategy. Using SEO tools is absolutely paramount for running a successful paid search campaign. One of such tools we can recommend is Keywords Explorer by Ahrefs. 3. Make your PPC ads irresistible. To make this happen, you need to make them resonate with your target audience. First, make sure that your ads are relevant, which means that they align with their respec...

Local SEO is the process of optimizing websites for searches seeking local information. If you want to promote your business, you can’t ignore SEO. According to statistics shared by Go Gulf, 46%of the 3.5 billion searches that happen on Google every day are seeking local information, and 97% of search engine users searched online to find a local business. If you want to take your local SEO to the next level, you should read about the most popular local SEO techniques in 2020. 1. Create or claim your Goggle My Business listing. Google My Business signals are the number of local ranking factor, so that’s where you need to start. List your business on Google My Business p, if you haven’t done it so far. The process is very simple.  Google will send a postcard to your business address with a PIN that allows you to verify the ownership of your business. Having your business listed on this source is one of the most important item on any local SEO checklist. 2. Have a mobile friendly ...

In the simplest words, B2B marketing is the business process of creating relayionships with other companies in order to sell them the products or services. Business to business marketing are constantly evolving and maintain their relevance and effectiveness. It's important to keep up with them and take advantage of the latest tolls because this way you can capture the most lucrative business opportunities and achieve all the goals. In the past, B2B marketing was happening fact-to-face. Companies employed teams of sales agents, who had to arrange meetings with the owners of other companies and try to turn them into paying customers. Today, most B2B digital marketing activities take place online, and they include B2B social media marketing, B2B web marketing, B2B content marketing, and others. Business to business marketing and business to consumer marketing have the same goal—sell products or services—and they rely on similar techniques and principles. The biggest difference ...

When you type a query into Google, you receive a lot of results sorted by their relevance, and it's only your choice to open this or that website. That's not how voice search works. In this case, the answer to your query is automatically pulled from the featured snippet, which is a special box that sits above all other search results and contains a concise, direct answer to the user’s query. While normal search results are selected based on ranking factors such as domain age, keywords, content length, page loading speed, image optimization, content recency, link quality, grammar and spelling, and hundreds of others, the featured snippet is selected chiefly based on its ability to completely answer the user’s query. Businesses that embrace voice search marketing and optimize their website content can skip straight to the first place in search results, earning them guaranteed visitors who most likely won’t bother checking other sites. If you're wondering how to optimize...

Education marketing is a type of marketing that promote svaluable educational content and helps institutions and people take advantage of it. Educational content varies from courses to books and software. The education sector has been experiencing a massive boom thanks to the numerous opportunities created by the internet and modern technologies. Education marketing’s purpose is to implement various marketing strategies to promote valuable educational content. And it is often the only way for new educational content to reach students and gain traction. Best education marketing strategies in 2020: 1. Use social media platform to connect with your audience. If you provide engaging content, you can establish meaningful connections with your target audience regardless of which social media platform you choose. 2. Include digital advertising in your marketing budget. Some of the most commonly used digital advertising channels in 2020 include search engine advertising, social m...

Healthcare marketing uses traditional marketing principles and techniques to make healthcare providers ' interactions with their patients simpler. Today a marketing strategy for healthcare can take many different forms and span multiple channels to target the right patients at the right time and in the right manner. Clearly, patient preferences have changed significantly over the past decade and now they have more options to take care of themselves and their families than ever before. Here are some important tips for healthcare marketing: 1. Build a mobile-ready website. Over 60 percent of people access the internet from their mobile devices. All major search engines are favoring websites that are mobile-ready, which means they automatically adjust to the size of a screen and are mindful of performance. 2. Optimize for search engines. SEO remains an important part of marketing medical services. It also involves image optimization, sitemaps, backlinks...

Financial services marketing is the action or business of promoting financial services to attract more customers and reinforce relationships with existing ones. The financial industry has always played a major role in the global economy. And in the past, various financial companies had almost no reason to worry about the competition because they offered to the same customers more or less the same services. The new players integrate technology into traditional financial services, changing the rules of the game by redefining product and service delivery. And nowadays costumers want only financial services that speak directly to their needs in a way that they are ready to hear. Here is the list of some popular financial services marketing practices: 1. Leverage influencers. Social media influencers can be extremely effective when it comes to targeting younger people, who are generally more inclined to listen to their peers than brands. Only 24 percent of...