Financial Services Marketing

Financial services marketing is the action or business of promoting financial services to attract more customers and reinforce relationships with existing ones. The financial industry has always played a major role in the global economy. And in the past, various financial companies had almost no reason to worry about the competition because they offered to the same customers more or less the same services. The new players integrate technology into traditional financial services, changing the rules of the game by redefining product and service delivery. And nowadays costumers want only financial services that speak directly to their needs in a way that they are ready to hear.

Here is the list of some popular financial services marketing practices:

1. Leverage influencers. Social media influencers can be extremely effective when it comes to targeting younger people, who are generally more inclined to listen to their peers than brands. Only 24 percent of millennials claim to have a basic understanding of financial concepts, and most would much rather take financial advice from someone they follow on YouTube, Twitter, or Instagram than a large financial institution.

2. Master PPC advertising. Pay-per-click advertising remains a key component of finance marketing due to its ability to micro-target consumers in a very cost-effective way. It can be used to boost the visibility of a website, promote new products and services, or increase brand awareness.

3. Partner with financial services marketing agency. In fact most financial companies are not that good at financial services marketing. Not only are they not aware of the latest fintech marketing trends, such as financial apps and influencer marketing, but they often don’t even measure ROI at all. That is why partnership with the marketing agency is very important for them.

If you want to find out more financial services marketing practices, you can find them on the website.