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  When a company wants to expand its marketing activities quickly, it may need the help of an experienced marketing executive. A fractional CMO (Chief Marketing Officer) or CMO consultant is an outsourced marketing executive who works part-time on a "for hire" or retainer basis. With CMO you get the expertise of a senior level marketing professional, but without the cost of having a full time executive in the position.  Fractional executives become more and more popular, that is why it is important to know what they actually do. In a company's marketing department, fractional CMOs are employed to take on the job of senior leadership. They look at present marketing expenditures, plans, branding, sales goals, competition, and expansion goals. They design a marketing roadmap for the company based on this knowledge and then guide the company down this marketing path. A fractional CMO will come in and interview your leadership and marketing teams to get a sense of where t...

Every day search engine optimization becomes more relevant. Everyone is competing for search engine popularity, whether you work in eCommerce , tourism, sales, etc. However, such channels are the most effective way to get traffic to your website and expand your organic audience. The process for search engines is not easy. You need to know the best techniques and dedicate enough time to the process to start finally seeing results. Blogger Outreach and its Impact on SEO Blogger outreach is the use of blog content to promote your brends. It is so much more than writing articles and posting them on your website. You must be strategic about the implementation for optimal results. You could end up spending a lot of time and money and not see ROI. The main elements of the proper blogger outreach: 1. Research the target audience to know their interests, needs, and the type of content they'd prefer. 2. Development of an outreach strategy that highlights the goals. 3. Pitching the bloggers ...

  If you want your law firm to be chosen by the client among a huge number of competitors on the market, you ought to follow the best law firm website design practices. First of all, remember that your legal practice is the main business and your law firm needs to generate a projected amount of revenue to remain in business. Keeping this in mind, create your custom firm website design with the most important elements of law firm web design: 1. Identify your target audience. If you have a clear understanding of who your desired target audience is, you can determine the tone of how you will create and market your legal practices. 2. Brand logo and colors. Professionals recommend using your law firm logo with brand colors on your website. Potential clients should instantly associate your site with your law firm. There are some basics that should be considered while perfecting your logo design (whitespace, high-quality images, professinally-looking fonts, etc.) 3. Review you...

  Simply saying, eCommerce is the buying and selling of products through the internet.To promote the eCommerce website and turn the traffic to paying customers, eCommerce marketing uses an ever-evolving variety of promotional strategies. COVID-19 has created a big growth in online sales across the industry, because most people try to avoid crowded stores and limit contacts with other people. If you want to scale your eCommerce business for long term check out some of the best eCommerce marketing strategies: 1. Optimize Your Website For eCommerce SEO. On site SEO is one of the most valuable tools in the eCommerce digital marketing toolbox, and should be the foundation for every digital advertising strategy. One of the most important factors when it comes to on site SEO for eCommerce, is having well crafted content. With the content you tell your customers who you are and what you sell, also you tell the search engines how to rank your site and what keywords to place on you. 2. Prior...

  The Covid-9 global pandemic has changed the ways people work and travel. If you have business in touristic sphere, you need to find new ways to attract guests while also keepinf them safe. Before the pandemic, millions of people left their homes in search of vacation or business trip. The luxury hotel industry is competitive and in order to stand out a resort needs to show travellers what they have to offer. Nowadays, success means learning how to adapt to the changes and turn them into a chance for growth. 1. Safety first. It is obvious that your clients are expecting a clear safety policy that is followed should be a top priority for any resort’s marketing strategy. The safer your potential guests feel, the more likely they are to book with you. 2. Become a staycation destination. Where does a resort look for guests nowadays? The answer is simple - locally. As people are staying closer to home, they are looking at “staycations” as a safe way to get away from...

  COVID-19 s the real challenge for higher education in 2020. Most likely the global pandemic will continue in 2021 and this should be taken into account while building marketing strategy. Why do higher education institutions need marketing? Every year there are a lot of new students which are graduating from high schools and are looking for the place where they can continue ther education. They are bombarded with brochures, speakers, ads, and suggestions from those around them, all trying to steer them to one higher education institution or another. These things are the forms of higher education marketing. Students are not the only ones who can be drawn in by a good marketing strategy. Parents and other people who help students make decisions are also important in marketing. So let's talk about some popular higher education marketing strategies in 2020: 1. SEO. A higher education institution needs to be able to be found online easily. Higher education institutions tend to get a lo...

Digital transformation consultants help their clients adapt their products to digital assets and provide a unique strategy to help increase a company’s efficiency, competitiveness, accessibility for end users in the digital ecosphere. Digital transformation consulting helps solve problems like resistance to change by existing employees, a general lack of strategy, limited budgets and so on. Digital transformation is the process of using digital assets to improve upon business procedures, culture, experience of the customers. There are 4 types of digital transformation trends: 1. Business process - how your company or organization runs internally and externally. It involves leveraginf innovation and novel solutions to solve problems that have in the past been solved person-to person. 2. Business model - how you can change the structure of your business to leverage the digital workspace and create more features for both employees and customers. 3. Domain - understanding 5 domains which ...