Luxury Hotel And Resort Marketing Strategies For The Era Of COVID-19

 

The Covid-9 global pandemic has changed the ways people work and travel. If you have business in touristic sphere, you need to find new ways to attract guests while also keepinf them safe. Before the pandemic, millions of people left their homes in search of vacation or business trip. The luxury hotel industry is competitive and in order to stand out a resort needs to show travellers what they have to offer. Nowadays, success means learning how to adapt to the changes and turn them into a chance for growth.

1. Safety first. It is obvious that your clients are expecting a clear safety policy that is followed should be a top priority for any resort’s marketing strategy. The safer your potential guests feel, the more likely they are to book with you.

2. Become a staycation destination. Where does a resort look for guests nowadays? The answer is simple - locally. As people are staying closer to home, they are looking at “staycations” as a safe way to get away from it all.

3. Personalized and private experiences. Personalized experiences that meet the needs of your individual guests are always a fantastic resort marketing hook, COVID-19 offers a chance for hotels to take that to a new level. A personalized experience may be turned into a private one by being socially distanced. Market the intimacy of providing limited capacity facilities, turning a restaurant dinner into a private catered meal. In an intimate ceremony with relatives, give micro weddings for your guests to celebrate their occasion. Or, deliver experiences like getting an entire floor or villa to yourself for the higher ends of the luxury scale.

4. Contactless is king. It does not come as a huge surprise that people do not want to touch anything that could be touched by other people during this pandemic. Because of this, when they can be offered, contactless alternatives are often preferred. By providing contactless check-ins and purchases, as well as contactless access to rooms and facilities, resorts may take advantage of this.

Check out the full article on the website for more information.

Комментарии

Отправить комментарий

Популярные сообщения из этого блога

Best Strategies for Generating Leads on TikTok

Изображение
If you want to conquer TikTok, you need to know the best strategies for opening its full potential. Let's talk about some of them in more details: 1. Optimize your business profile for maximum appeal.  Your profile is very important for those who visit it. Ensure that your profile pic is a good fit.  Don't forget about your bio. A bio is therefore necessary. Your TikTok bio needs to be short, sweet, and to the point. It should include a CTA and if appropriate, use an emoji to add a bit of emotion. Choose your URL carefully. The link in your bio is your main weapon in getting new leads. Should it direct people to your ecommerce store, specific landing pages, or a current blog post? That all depends on what you’re trying to achieve. 2. Produce engaging content. Everything you do in terms of social media marketing depends on the content you produce . The target audience and the social media platform itself are both subject to the whims of this content strategy. As a result, it ca
Далее...

AI Marketing: How It's Reshaping Digital Marketing Strategies

Изображение
  AI marketing encompasses a wide array of digital marketing strategies utilizing machine learning to create content, analyze data, automate tasks, and optimize efforts across various domains. In essence, AI marketing tools consist of computer software capable of collecting, analyzing, and interpreting data without human intervention. Despite being labeled "artificial intelligence," current AI forms do not engage in genuine "thinking." Some employ language models like NLP (Natural Language Processing) and LLM (Large Language Model) to interact with humans through chatbots, while other machine learning AI types analyze extensive datasets, utilizing pattern recognition to produce insights relevant to questions or tasks. AI marketing is frequently employed to expedite data processing, such as in digital marketing analytics , allowing companies to identify the most effective strategies and optimize them. Additionally, AI helps manage tasks that would typically require
Далее...

What You Should Know About Digital Marketing Analytics In 2022

Изображение
  The development of digital marketing analytics has come a long way in the last few decades. It's a fast-paced field at the vanguard of technology advancements that's seen tremendous expansion in tandem with the digital environment in which it operates. Dashboards that are static are being phased out in favor of dashboards that are dynamic and informative. What were once spreadsheets are now enhanced reports with live data that are updated in real-time. Self-service analytics has taken off, allowing anyone to use complex solutions without the need for extensive training. So what is digital analytics? Digital analytics can reveal much more than the number of visitors to your website . It can show you how their interactions flow across all digital channels where your business is active. It may show you where your leads congregate and how they go through the sales funnel. It can also determine what motivates them to stay and what motivates them to go. Data analytics for digital m
Далее...