Higher Education Marketing Strategies In The Era Of COVID-19

 

COVID-19 s the real challenge for higher education in 2020. Most likely the global pandemic will continue in 2021 and this should be taken into account while building marketing strategy.

Why do higher education institutions need marketing? Every year there are a lot of new students which are graduating from high schools and are looking for the place where they can continue ther education. They are bombarded with brochures, speakers, ads, and suggestions from those around them, all trying to steer them to one higher education institution or another. These things are the forms of higher education marketing. Students are not the only ones who can be drawn in by a good marketing strategy. Parents and other people who help students make decisions are also important in marketing.

So let's talk about some popular higher education marketing strategies in 2020:

1. SEO. A higher education institution needs to be able to be found online easily. Higher education institutions tend to get a lot of organic traffic from students who are searching, so great search engine optimization (SEO) practices and optimization are vital.

2. Social Media Marketing. Social media is everywhere nowadays. It's important to have social media profiles, so more people know about you. But simply being present is not enough. You need to have content that is engaging and informative, as well as authentic.This strategy is a chance to show off your school’s brand to the world, and communicate to potential students why they want to come there.

3. Livestreaming. Livestreaming is another up and coming tool in your higher education digital marketing tool belt. Facebook Live, Instagram Live, YouTube, Twitch, and more all provide outlets for getting live video content straight into the hands of potential students.

4. Interactive advertising. It offers a form of higher education advertising that has many possibilities to explore. You can use interactive ads to not just reach and engage with potential students, but also get them to let you know exactly what they care about.

5. Distance learning. When approaching marketing for higher education in 2021, a focus on distance learning will help attract prospective students. With COVID-19 a part of our daily lives for the time being, there will be a large number of students who will be looking at options that will keep them from having to go to a campus.

If this topic is interesting for you, read the full article - https://comboapp.com/insights/higher-education-marketing-strategies/

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