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How to Design an App

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If you know the tips that are listed below, you'll be able to create an app that users actually want to use and feel connected to. 1. Keep it simple. It's easy to attempt too much and achieve too little, when designing an app. Of course, it's better to keep things simple. But that doesn't mean that your design needs to be basic and boring. Even a simple design can be eye-catching, but it should always keep users focused instead of distracting them with bells and whistles that serve no purpose other than to provide some eye-candy. 2. Don't reinvent the wheel. There’s a good reason why so many of the most downloaded apps in the world look and feel similar: users don’t like it when mobile app designers reinvent the wheel just for the sake of reinventing the wheel. If they tap a familiar button or perform a common gesture, they expect a certain thing to happen, and it’s your job to meet this expectation—not subvert it. 3. Embrace iterative design. With iterative d...

How Much does It Cost to Create an App in 2020

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The demands for mobile apps never end. There are many different types of mobile apps and many different ways to develop them, that's why it's hard to say at once how much does it cost to create an app. Experts predict that the number of mobile users will reach 7 billion by the end of 2020. The global growth in mobile use is an enormous opportunity for organizations that would like to engage new customers and deepen their relationships with existing ones. Leading mobile app development companies are just the tip of the iceberg that is the development industry. Most apps are developed by smaller agencies, some of which have employees dispersed across many sites around the world. According to research from GoodFirms, agencies charge, on average, between $40,000 to $60,000 for a simple application and between $61,000 and $69,000 for a medium complexity application. It's also possible to develop an app for just a few thousand dollars, but only if you choose an agency in your...

How Much Does It Cost To Build A Website For A Small Business

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Having a website is a necessary part of the business, but the development costs can difficult to estimate because there are many factors that must be taken into consideration. Creating a website for your business is similar to building the house for your family. Small family and small budget - a large McMansion is simply out of the question. If your budget is large, you can afford to build a house with a few extra bedrooms just in case you decide to welcome another child, or several, into your family. Some small businesses don’t need anything more than a one page site, which displays all needed information. Small businesses that offer more products or services typically need a larger website with multiple pages and a content management system. It can cost you from $10,000 to $35,000. A Large-scale website with hundreds of pages, custom features, proprietary images, professionally optimized content, and other bells and whistles can cost as much as $100,000. Of course, most small busi...

Paid Search Marketing Strategies

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Take a closer look at the most effective PPC advertising strategies that will help you maximize the impact of your ads and get ahead of your competition. 1. Optimize for mobile devices. According to MarketingLand, mobile advertising now represents around 70 percent of all digital ad spending in the United States, and 71 percent of marketers believe mobile marketing is core to their business. Mobile users tend to use different keywords than desktop users, so do your research and don’t be afraid to experiment with different keyword combinations and phrases. 2. Use SEO tools to optimize your paid search strategy. Using SEO tools is absolutely paramount for running a successful paid search campaign. One of such tools we can recommend is Keywords Explorer by Ahrefs. 3. Make your PPC ads irresistible. To make this happen, you need to make them resonate with your target audience. First, make sure that your ads are relevant, which means that they align with their respec...

How to Promote Your Business Locally

Local SEO is the process of optimizing websites for searches seeking local information. If you want to promote your business, you can’t ignore SEO. According to statistics shared by Go Gulf, 46%of the 3.5 billion searches that happen on Google every day are seeking local information, and 97% of search engine users searched online to find a local business. If you want to take your local SEO to the next level, you should read about the most popular local SEO techniques in 2020. 1. Create or claim your Goggle My Business listing. Google My Business signals are the number of local ranking factor, so that’s where you need to start. List your business on Google My Business p, if you haven’t done it so far. The process is very simple.  Google will send a postcard to your business address with a PIN that allows you to verify the ownership of your business. Having your business listed on this source is one of the most important item on any local SEO checklist. 2. Have a mobile friendly ...

What is B2B Marketing?

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In the simplest words, B2B marketing is the business process of creating relayionships with other companies in order to sell them the products or services. Business to business marketing are constantly evolving and maintain their relevance and effectiveness. It's important to keep up with them and take advantage of the latest tolls because this way you can capture the most lucrative business opportunities and achieve all the goals. In the past, B2B marketing was happening fact-to-face. Companies employed teams of sales agents, who had to arrange meetings with the owners of other companies and try to turn them into paying customers. Today, most B2B digital marketing activities take place online, and they include B2B social media marketing, B2B web marketing, B2B content marketing, and others. Business to business marketing and business to consumer marketing have the same goal—sell products or services—and they rely on similar techniques and principles. The biggest difference ...

Best Voice Search SEO Strategies

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When you type a query into Google, you receive a lot of results sorted by their relevance, and it's only your choice to open this or that website. That's not how voice search works. In this case, the answer to your query is automatically pulled from the featured snippet, which is a special box that sits above all other search results and contains a concise, direct answer to the user’s query. While normal search results are selected based on ranking factors such as domain age, keywords, content length, page loading speed, image optimization, content recency, link quality, grammar and spelling, and hundreds of others, the featured snippet is selected chiefly based on its ability to completely answer the user’s query. Businesses that embrace voice search marketing and optimize their website content can skip straight to the first place in search results, earning them guaranteed visitors who most likely won’t bother checking other sites. If you're wondering how to optimize...