ComboApp

Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors. This involves understanding the data you already have, the data you can get, and how to organize, analyze, and apply that data to better marketing efforts. The humble beginning of a Data-driven marketing approach dates all the way back to the invention of the first Customer Relationship Management (CRM) system. Today, CRM is integral to social marketing so content can be sent straight to the correct targets – so much so that social analytics is becoming just as important as ‘standard’ analytics. Today’s CRM is much more powerful than at any point in the past. CRMs lie at the heart of business with the aim of engaging with customers with tailored messages. In the beginning, marketing messages had one message for everyone. With the collection of relevant data, this approach changed. With...

Every year, 30,000 new products are introduced to the market, and 95 percent of them fail. The comprehensive product marketing strategy is inevitable for successful product launch. 1. In-Depth Market Research . Most companies never bother to validate their business ideas, study their competitors, or even identify target audiences before until they spend millions of dollars trying to figure out how to market a product that nobody wants. Business owners dismiss developing product marketing strategy thinking that it's not important and arguing that Steve Jobs never bothered with market research so why should they. Though they don't realize that Steve Jobs launched many failure products before he reached success. So the good product development strategy always begins with in-depth market research and product validation. 2. Marketing is the next step of product development. It is always far easier if it has been developed with the target market in mind. 3.  Optimizin...

You've created the software. And now you may think the most part of the work has been done. But without proper mobile app marketing you won't be able to get as many customers as you would like to see. Your potential users face a huge market of the same apps as yours. That's why you have to follow concrete mobile app marketing strategy to reach success and tons of downloads. There are certain steps you need to do before the launch of your app. They include creation of website for your app, social media profiles, demo videos, press releases, building SEO strategy, findind influencers and other stuff. For all these steps you have about 2 months before your app release. The next part is marketing for the first 90 days after the release. Here you also have a lot of work to do. You need to submit your app to app reviewers site. Such websites with huge audiences can do wonders for installs if you get listed there. To get recognition and trust you may reach out to blog o...