Data-Driven Marketing

Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors. This involves understanding the data you already have, the data you can get, and how to organize, analyze, and apply that data to better marketing efforts.

The humble beginning of a Data-driven marketing approach dates all the way back to the invention of the first Customer Relationship Management (CRM) system. Today, CRM is integral to social marketing so content can be sent straight to the correct targets – so much so that social analytics is becoming just as important as ‘standard’ analytics. Today’s CRM is much more powerful than at any point in the past. CRMs lie at the heart of business with the aim of engaging with customers with tailored messages. In the beginning, marketing messages had one message for everyone. With the collection of relevant data, this approach changed. With this came personalization and targeted advertisement strategies – the fundamental value add behind data-driven marketing.

The marketing and advertising industries are familiar with the fact that trends and customer preferences and expectations can change in the blink of an eye. Data-driven marketing is, in some ways, killing the creativity that fueled earlier generations of marketers that is why the best marketing teams reach the balance between the science of data-driven marketing and the art of creativity to see the best possible results.

If you want to have more information about data-driven marketing you can visit our website.

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