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  The Covid-9 global pandemic has changed the ways people work and travel. If you have business in touristic sphere, you need to find new ways to attract guests while also keepinf them safe. Before the pandemic, millions of people left their homes in search of vacation or business trip. The luxury hotel industry is competitive and in order to stand out a resort needs to show travellers what they have to offer. Nowadays, success means learning how to adapt to the changes and turn them into a chance for growth. 1. Safety first. It is obvious that your clients are expecting a clear safety policy that is followed should be a top priority for any resort’s marketing strategy. The safer your potential guests feel, the more likely they are to book with you. 2. Become a staycation destination. Where does a resort look for guests nowadays? The answer is simple - locally. As people are staying closer to home, they are looking at “staycations” as a safe way to get away from...

  COVID-19 s the real challenge for higher education in 2020. Most likely the global pandemic will continue in 2021 and this should be taken into account while building marketing strategy. Why do higher education institutions need marketing? Every year there are a lot of new students which are graduating from high schools and are looking for the place where they can continue ther education. They are bombarded with brochures, speakers, ads, and suggestions from those around them, all trying to steer them to one higher education institution or another. These things are the forms of higher education marketing. Students are not the only ones who can be drawn in by a good marketing strategy. Parents and other people who help students make decisions are also important in marketing. So let's talk about some popular higher education marketing strategies in 2020: 1. SEO. A higher education institution needs to be able to be found online easily. Higher education institutions tend to get a lo...