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Take a closer look at the most effective PPC advertising strategies that will help you maximize the impact of your ads and get ahead of your competition. 1. Optimize for mobile devices. According to MarketingLand, mobile advertising now represents around 70 percent of all digital ad spending in the United States, and 71 percent of marketers believe mobile marketing is core to their business. Mobile users tend to use different keywords than desktop users, so do your research and don’t be afraid to experiment with different keyword combinations and phrases. 2. Use SEO tools to optimize your paid search strategy. Using SEO tools is absolutely paramount for running a successful paid search campaign. One of such tools we can recommend is Keywords Explorer by Ahrefs. 3. Make your PPC ads irresistible. To make this happen, you need to make them resonate with your target audience. First, make sure that your ads are relevant, which means that they align with their respec...

Local SEO is the process of optimizing websites for searches seeking local information. If you want to promote your business, you can’t ignore SEO. According to statistics shared by Go Gulf, 46%of the 3.5 billion searches that happen on Google every day are seeking local information, and 97% of search engine users searched online to find a local business. If you want to take your local SEO to the next level, you should read about the most popular local SEO techniques in 2020. 1. Create or claim your Goggle My Business listing. Google My Business signals are the number of local ranking factor, so that’s where you need to start. List your business on Google My Business p, if you haven’t done it so far. The process is very simple.  Google will send a postcard to your business address with a PIN that allows you to verify the ownership of your business. Having your business listed on this source is one of the most important item on any local SEO checklist. 2. Have a mobile friendly ...