How To Develop A Successful Product And Why You Need Pre-Launch Marketing
Every year, 30,000 new products are introduced to the market, and 95 percent of them fail. The comprehensive product marketing strategy is inevitable for successful product launch. 1. In-Depth Market Research . Most companies never bother to validate their business ideas, study their competitors, or even identify target audiences before until they spend millions of dollars trying to figure out how to market a product that nobody wants. Business owners dismiss developing product marketing strategy thinking that it's not important and arguing that Steve Jobs never bothered with market research so why should they. Though they don't realize that Steve Jobs launched many failure products before he reached success. So the good product development strategy always begins with in-depth market research and product validation. 2. Marketing is the next step of product development. It is always far easier if it has been developed with the target market in mind. 3. Optimizin...